Videos in Recruitment Advertising
MIKE WESTBURY • Jul 29, 2016
Videos in Recruitment Advertising
The use of video for recruitment has become more and more prevalent recently. At one eighty it is something we have tinkered with for a number of years - check out our first attempt compared with our latest creation.
Definitely a few noticeable improvements – can’t believe we made a video almost 6 minutes long! Video is powerful, it is able to convey the emotion and the passion of the role and the company in ways that written text never could.
It won’t replace adverts or other sourcing methods but we strongly advocate it as a long term branding tool.
Key reasons to use video when recruiting:
It shows off your brand which may help you win work. We advocate working alongside your marketing team when recruiting a role. By showing off your company through a video clients could easily want to do more work with you.
Help build a pipeline of talent – a video will not only help fill the current need but also create a pipeline of people that could be interested in working for you.
Candidates get to see who they will work with and for, what the office looks like, and what their day might look like.
Videos are much more engaging – according to Trade Me data, adverts with video get 21% more applications on average and 26% more adds to watchlists.
You can showcase employee testimonials – potential candidates want to know what it is like to work there from the people that work there.
Showcase your employment brand to a massive audience – YouTube is currently the third most popular website in the world with over 800 million unique users visiting each month.
You can show your company culture – relaxed joking video for a tech start up, funky professional video for an architectural firm, or a raw site based video for a construction firm.
The passion of the hiring manager/recruiter can be more easily conveyed – hand movements, eye contact, and facial expressions.
So there are a number of benefits and reasons to use video in recruiting your next role and I thought I’d finish with a few of my favourite and not so serious recruitment videos for your enjoyment:
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