This year has come with its complexities, but we’re proud of how our clients have adapted, and amended their recruitment strategies accordingly. With the borders having been closed leading to a smaller pool to work with, traditional means of employee attraction are now being abandoned in favour of a more benefits and culture focused method. Honing in on what defines your culture or what benefits you offer is what we would call employment branding. So why is this important?

A job-seeker’s perspective

Post-pandemic, many jobseekers now are choosing to take a more human-centric approach in their job hunt. Put simply, they want to see the fun and personable side of the business, whether that’s behind-the-scenes content from a team event, or maybe it’s as simple as a Friday morning tea spread! What jobseekers want to see is the workplace culture being showcased alongside professional content, because in doing so they can envision themselves being a part of that team. Jobseekers want to know what’s in it for them outside of traditional benefits like salary.

Interview process

Taking into consideration the current market and the number of people shifting jobs at the moment, this is a great time to do an online ‘stock take.’ What information do you have readily available online or across social media for jobseekers to view? Jobseekers tend to look at these platforms when preparing for an interview. From looking at this information, they should be able to visualize both what it would be like to be part of your team, and have a fair idea of your vision and purpose as a company. 

Defining your story 

So now you know what jobseekers are looking for – but do you know where to start? Initially, your instinct might be to run a list of what it is your business does or you’re your specialty is – but actually this is not what people want to see. Jobseekers now want to know who you are, not just what you are or what it is that you do. Once you’ve nailed this down, you can better identify the selling point of your business, whether that be career development opportunities, hybrid working, extra leave, or otherwise. What we know is that many businesses have these benefits, but perhaps don’t know how to articulate them initially. 

Alongside this, you’ll want to consider your company ethos. What do we mean by this? Take some time to pinpoint and reflect on your core set of values as a business, and how these are used to guide the business’ overall operations. How does your team showcase these values on a regular basis? Values and visions are just as important to jobseekers as well as job benefits, and they go hand in hand. 

Food for thought

Hopefully this has got you thinking about your business and what makes it special. Whether you have an online presence, be it big or small, it’s not too late to start using this to your advantage. A good place to start is to look at your website and / or social media and consider how much you’re currently showcasing your company culture. We’re happy to work with you to talk about these changes and devise a recruitment strategy that best fits your needs, because we understand the challenges associated with recruiting in a post-Covid environment. Don’t hesitate to reach out to discuss your recruitment and job needs.