How Well Do You Know Your Customers?
No matter what industry you are in, knowing your customers is key. Studies have shown that good and thorough service trumps fast service pretty much every time, and going above and beyond for your customers to solve their problems results in customer retention and satisfaction. People are more likely to refer your business to others if it was memorable, thorough and friendly – rather than if you got them out the door quickly.
Recently, we started a recruitment campaign for Maycroft Construction who, newly based in Palmy, are looking for a qualified Quantity Surveyor and a Site Manager.
Mike and I took a day out of work to travel up to Palmy, meet the team, chat about what (and who) they are looking for, and see some of their current construction projects.
We gained some pretty valuable insights into team culture, what a typical day is like working for Maycroft and also the benefits of living in the Manawatu. Learning these insights first hand is invaluable to the recruitment process, if there’s one key piece of information candidates want to know, its: “what is the potential workplace like?” Being able to say we spent a whole day with the team tends to spark interest from candidates who want to be informed, and especially passive candidates who we may be trying to sway towards Maycroft!
I’ve put together a short video vlog below of what we got up to on our client visit with Maycroft in Palmy, enjoy!
Remember, taking the time to really get to know your customer and understanding their business and people will put you in a good position to provide them exceptional service, while also reaching your business goals!